Program
10:00 AM - 10:15 AM
What is Marketing Automation and how it works
10:15 AM - 11:00 AM
360-degree customer profile, or how to integrate data to use it effectively
- monitoring the activity of contacts on the website
- contact card in SALESmanago
- data types in the system - tags, details and external events
- data import into the system
- integration of the CMS and CRM platforms - plugins and APIs
11:00 AM - 12:00 PM
Lead Generation - how to convert anonymous traffic and how to acquire customers
- data acquisition tools: forms and landing pages
- ways of display: popup, sidebar, exit-up, iframe
- consent management
- good lead generation practices
12:00 PM - 12:15 PM
Coffee break
12:15 PM - 13:00 PM
E-mail marketing - configuration and personalization of mass communication
- templates and e-mails
- personalization: content, sender, delivery time
- types of e-mail campaigns
- the campaign's sending process
- good e-mail marketing practices
13:00 PM - 14:00 PM
Lunch
14:00 PM - 15:00 PM
Omnichannel - how to configure and use integrated communication channels
- web push
- live chat
- social media
- SMS
- personalization of a website
15:00 PM - 15:15 PM
Coffee break
15:15 PM - 16:30 PM
Automation processes - creating scenarios that manage communication in customer journey
- automation rules
- workflow
- behavioral and transactional segmentation
- the most commonly used automations
- configuration of scenarios appropriate for your industry