Program

10:00 AM - 10:15 AM
What is Marketing Automation and how it works
10:15 AM - 11:00 AM
360-degree customer profile, or how to integrate data to use it effectively
  • monitoring the activity of contacts on the website
  • contact card in SALESmanago
  • data types in the system - tags, details and external events
  • data import into the system
  • integration of the CMS and CRM platforms - plugins and APIs
11:00 AM - 12:00 PM
Lead Generation - how to convert anonymous traffic and how to acquire customers
  • data acquisition tools: forms and landing pages
  • ways of display: popup, sidebar, exit-up, iframe
  • consent management
  • good lead generation practices
12:00 PM - 12:15 PM
Coffee break
12:15 PM - 13:00 PM
E-mail marketing - configuration and personalization of mass communication
  • templates and e-mails
  • personalization: content, sender, delivery time
  • types of e-mail campaigns
  • the campaign's sending process
  • good e-mail marketing practices
13:00 PM - 14:00 PM
Lunch
14:00 PM - 15:00 PM
Omnichannel - how to configure and use integrated communication channels
  • web push
  • live chat
  • social media
  • SMS
  • personalization of a website
15:00 PM - 15:15 PM
Coffee break
15:15 PM - 16:30 PM
Automation processes - creating scenarios that manage communication in customer journey
  • automation rules
  • workflow
  • behavioral and transactional segmentation
  • the most commonly used automations
  • configuration of scenarios appropriate for your industry

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