Coming soon

Why it is worth participating

Marketing Automation has become the standard used by companies of all sizes, from completely different industries. However, it is not only the tool that determines the success of the implementation, but also the ability to use it to achieve your business goals. Thanks to this training you will learn how to use the various functionalities of the system to realize your marketing and sales goals.

The training consists of the theoretical part, where we discuss the way SALESmanago works, we present the best practices and case studies and the practical part in which you work on your account in the system, configuring campaigns and automation processes relevant for your business (please bring your computer with you).

Thanks to the training you will learn how to plan priorities of activities and how to work in SALESmanago in order to fully use its potential.

Training Program
10:00am - 10:15am
What is Marketing Automation and how it works
10:15am - 11:00am
360-degree customer profile, or how to integrate data to use it effectively
  • monitoring the activity of contacts on the website
  • contact card in SALESmanago
  • data types in the system - tags, details and external events
  • data import into the system
  • integration of the CMS and CRM platforms - plugins and APIs
11:00am - 12:00pm
Lead Generation - how to convert anonymous traffic and how to acquire customers
  • data acquisition tools: forms and landing pages
  • ways of display: popup, sidebar, exit-up, iframe
  • consent management
  • good lead generation practices
12:00pm - 12:15pm
Coffee break
12:15pm - 1:00pm
E-mail marketing - configuration and personalization of mass communication
  • templates and e-mails
  • personalization: content, sender, delivery time
  • types of e-mail campaigns
  • the campaign's sending process
  • good e-mail marketing practices
1:00pm - 2:00pm
Lunch
2:00pm - 3:00pm
Omnichannel - how to configure and use integrated communication channels
  • web push
  • live chat
  • social media
  • SMS
  • personalization of a website
3:00pm - 3:15pm
Coffee break
3:15pm - 4:30pm
Automation processes - creating scenarios that manage communication in customer journey
  • automation rules
  • workflow
  • behavioral and transactional segmentation
  • the most commonly used automations
  • configuration of scenarios appropriate for your industry
TRAINERS
Małgorzata Gancarczyk
Małgorzata GancarczykSenior Marketing Automation Specialist, SALESmanago

She is responsible for onboarding of new clients. She gained her experience by implementing dozens of Marketing Automation projects from the e-commerce, finance, coaching and other sectors, targeted at both individual and business customers. She helps clients prepare implementation plan and introduces it. Responsible also for customer education.

Organizers
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